Morphoses x Giochi Preziosi
June 10, 2024

Beast Lab: Where Curiosity Meets Creation

In the ever-evolving landscape of modern toys, "Beast Lab" stands out as a unique and captivating experience that ignites curiosity, problem-solving skills, and creative role-play. This innovative toy experiment chamber, resembling a small triangular reactor, not only fascinates young minds but also offers a gateway to cultivating essential soft skills. In this article, we will explore how "Beast Lab" piques children's curiosity, challenges their problem-solving abilities, and encourages imaginative role-play, all while nurturing these vital skills, supported by academic research.

Cultivating Curiosity:

Curiosity, the desire to explore, learn, and understand, is at the core of "Beast Lab." The mysterious triangular reactor sparks intrigue from the moment it's unveiled. According to the research presented in "The psychology and neuroscience of curiosity" (Gruber, Gelman, & Ranganath, 2014), curiosity is a fundamental drive in human behavior. "Beast Lab" leverages this innate human trait, encouraging children to explore and engage with the toy, thus nurturing a deep sense of curiosity and inquisitiveness.

Problem-Solving Skills:

Within the kit, a substantial book containing a sequence of steps is provided (for example thermal levels, and fingerprint). This book serves as the key to unlocking the experiment chamber and revealing the humanlike fighting beast hidden inside. As outlined in the study "Toys and Creativity" (Sandström, 2021), the process of engaging with toys that require following specific steps significantly enhances problem-solving skills. Children learn to analyze, plan, and execute each step with precision, mirroring the findings of the study that emphasize the role of toys in developing critical thinking and problem-solving abilities.

Creative Role-Play:

"Beast Lab" goes beyond the realm of a simple experiment chamber. It invites children to immerse themselves in imaginative role-play as budding scientists. This aspect of the toy aligns with the findings from "Toys and Creativity" (Sandström, 2021), which highlights how toys can foster creativity and imaginative thinking. As children follow the steps in the book and unlock the chamber, they are not merely following instructions; they are creating a narrative, enhancing their storytelling abilities and boosting their creative skills.


Giochi Persiozi's "Beast Lab" is more than just a toy experiment chamber; it's an educational adventure that unlocks curiosity, problem-solving skills, creative role-play, and teamwork. As children engage with this unique toy, they embark on a journey of discovery and skill development, underpinned by academic research. This innovative play experience empowers children to become curious learners, adept problem solvers, and imaginative storytellers, bridging the gap between fun and learning and offering a dynamic platform for the development of essential soft skills.

This article was created by Morphoses, the leading edtech platform focused on soft skills development. Don't wait another second – secure a spot for your learner & enroll in one of our Curricula today! Explore our Curricula here.


Gruber, M. J., Gelman, B. D., & Ranganath, C. (2014). The psychology and neuroscience of curiosity. Neuropsychologia, 64, 75-83. Retrieved from Sandström, M. (2021). Toys and Creativity. ResearchGate. Retrieved from