Morphoses was founded 14 months ago. During that time, not only did we manage to shape our initial dream — to enable children to thrive personally and professionally— but we have also grown as professionals and as individuals. The only thing left was for us, to step up our play — by introducing a brand-new identity for Morphoses. An identity that we support via our ways of working, our mindset, and our actionable results. New logo, colors, website, and soon new product — aka user interface.
Our new logo. It all began when we decided that we needed a more representative logo. We carefully chose purple as the main color, as it is often associated with royalty, nobility, and ambition. Purple also represents the notions of creativity, wisdom, dignity, devotion, peace, and pride. Always focusing on inclusion, we also added yellow, a color that represents sunshine, happiness, and warmth. The design symbolizes the letter “M” for Morphoses, and the arrow indicates clicking to connect to Morphoses classes and start your personal soft skills adventure!
Our new website. Our Engineering, Marketing, and Designing Team of enthusiastic, passionate experts, has worked thoroughly to create a website that suits our vision and communicates our vision to our stakeholders. Morphoses’ motto is that we enable kids to cultivate the skills of the future, soft skills. In order to do so, we, too, needed to cultivate our own soft skills, including organizational and creative thinking, decision-making, problem-solving, initiative, and many more, to create a great website (morphoses.io).
As you can see by yourself, we focus on three main customers; parents, employers, and educational institutions. The new website offers easy navigation to everyone. By browsing a little more, you come across our blog and read everything about soft skills or find the definitions of soft skills on our map.
Research. At Morphoses, we believe in learning from our mistakes to evolve into a better version of ourselves. Our methodology consisted of three stages. First, we conducted research to secure the high-quality content of our 1500+ engaging activities. Then, we presented our findings and new ideas to our stakeholders. Their valuable insights allowed us to take our rebranding a step further. Lastly, we asked for feedback from our existing customers, parents, children, and tutors, which we incorporated in order to optimize our user experience and user interface.
As Bill Gates has stated: “We all need people who will give us feedback. That is how we improve”.
The product. Our Engineering Team did their best to create a new, simplified platform that is easy to explore. Whether you are a tech freak or have absolutely no experience with digital platforms, we guarantee a pleasant and unique experience for all. Drums up and stay tuned until the announcement of our platform launch!
We are utterly proud of our new beginning. All our team members have worked passionately towards this rebranding. The new design ensures a deeper understanding of our users’ needs and is based on the feedback we acquired from our existing customers and their children, who are our source of inspiration and our most important judges.
After all, as Albert Einstein said: “It is the supreme art of the teacher to awaken joy in creative expression and knowledge”.