Education, Soft Skills

Introducing a new brand identity for Morphoses.

Morphoses | Soft Skills | Platform SignUp

We started Morphoses a little over a year ago, but the very idea behind the company goes way back. Raised in Nafplio with immigrant parents, the CEO of Morphoses experienced the complexity of childhood first hand. Anna was neither the first nor the last child to experience discrimination and was called upon to protect her personal well-being. After all, 20% of kids worldwide are reported to face mental health issues, due to the lack of soft skills. 

Growing up, Anna realized that in order for one to achieve personal and professional growth and happiness in their adult life, they must be equipped with a variety of skills from a very young age. Only then can they truly gain empathy and understanding, be able to make decisions, collaborate with their peers, think critically and be capable of communicating their feelings, in order to become the very best version of themselves. 

Later on, Anna met Ilia and Alexandros, who all shared similar childhood experiences, along with a common goal: to create a world where these skills, the so-called soft skills, human skills, 21st century skills, fundamental skills or Social Emotional learning, are taught from a very young age. Since then, the three Morphoses co-founders have been working towards helping children enhance skills such as empathy, emotional intelligence, problem solving, critical thinking, collaboration, teamwork and time management. These skills and many many more, are key for them to become better friends, better siblings, better colleagues, better HUMAN BEINGS. 

 

Why M o r p h o s e s ? Morphoses comes from the Greek word “μόρφωσις” which means education. Our company embraces online education, which is expected to develop even further in the future. This is based on the belief that education is all about sharing and exchanging experiences. To achieve this, we need people from all over the world to be able to come together and study, play, interact and develop together. At the same time, we leverage on the interactive and scenario-based way of learning, which has been proven to further increase the learners’ engagement, excitement and participation, thus leading to a more fun, fruitful and successful learning experience.

Morphoses Website — Offerings

 

As Reid Hoffman once said, “if you’re not embarrassed by the first version of your product, you’ve launched too late”! That’s what we had in mind when we first started Morphoses. Back then, we were only working with a handful of companies and schools. However, over the last year, our portfolio has grown to a number of international HR departments and educational institutions. We are now working with 13 companies, 3 educational institutions and we have 1200+ learners in the platform. Our community of tutors consists of 200 top-notch professionals, while more than 1000 parents have trusted us to enhance their kids’ soft skills via our structured, creative, fun, curriculum. 

While we have grown and will continue to grow, a few things remain the same: our unwavering commitment to delivering an outstanding product with our young learners at the epicenter of every idea, change, and action. Our mission is beyond our goals; we want to enable learners 6-17 years old to thrive personally and professionally via our live online group classes, with our fast-paced mindset and startup way of working still being at the heart of our company.

Despite our radical change in our performance, branding had yet to evolve. Over the last few months, we have worked closely with our designing team to conduct extensive research on our brand and what we stand for every type of customers we have and user types. We have poured our hearts and souls into creating a new image that would accurately depict who we are, at our core as a team. Today, we are rebranding Morphoses, introducing a visual identity designed to better connect with our customers, parents and learners and better represent what we do and what we want to achieve.

We are thrilled to unveil the new brand identity for Morphoses. We invite you to explore our fresh brand kit, revamped website and renewed application and tell us what you think.

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